LOEWE HOLIDAY POP UP

Inspired by LOEWE’s botanical heritage, this fragrance POP-UP at Ramat Aviv merges industrial minimalism with hyper-natural beauty. The design centers on a sleek stainless steel structure, creating a clean, reflective canvas that allows the intricate perfumes to shine. To drive brand traction, we used vibrant, saturated floral arrangements. A direct nod to the brand’s iconic visual identity - resulting in a striking contrast between cold metal and organic, vivid life.